JAM OFF 2025 Ignites Singapore Grand Prix Season, Unleashing a Wave of Asian Creativity

As a key initiative of its “Travel+” growth strategy, Shun Tak Group wholly owned subsidiary, Destinations Network Tourism and Leisure Marketing Ltd, successfully hosted its proprietary event IP, JAM OFF 2025, during the Grand Prix™ Season Singapore (GPSS). The event was held from September 27 to 28, with the strong support of the Singapore Tourism Board as one of the flagship activities of GPSS. The festival delivered on its promise of music, culture, and creativity, offering diverse cultural and entertainment elements in the ultimate prelude to the Singapore race weekend.

Building on the success of its inaugural edition last year, JAM OFF 2025 pushed boundaries by hosting its first-ever outdoor concert at Universal Studios Singapore, attracting numerous locals and international tourists. South Korean megastar Rain brought his trademark charisma to the stage, while Hong Kong, China, icons Ekin Cheng, Hins Cheung, Stephy Tang, JC, and Nowhere Boys lit up the park with back-to-back hits.

Additionally, the signature talent programmes JAM OFF VOICE and JAM OFF BEATS attracted young talents from across Asia. These platforms not only promoted regional talent exchange and showcased the creative energy of Asia’s new generation but also reaffirmed Shun Tak Group’s long-standing support for the cultural and creative industries.

JAM OFF is more than a music festival; it is a signature project under the Group’s “Travel+” growth strategy. By blending headline performances, open competitions, and festival experiences that fully captured the vibrancy and charm of the GPSS, JAM OFF has not only energized the city in the lead-up to race week but also set a new benchmark for cultural celebration in the region. With its dynamic mix of talent, creativity, and community, JAM OFF continues to shape itself as a must-attend annual destination where music meets movement, and where Asia’s next generation of stars rise on the international stage.

Looking ahead, the Group will continue to expand into richer and more diverse event formats, creating more premium events with cultural depth and immersive experiences for audiences across Asia and beyond.